12Dark Rethoric

Firehose of Falsehood

Description

Firehose of Falsehood is propaganda by saturation: many claims, many channels, little accountability, no patience for coherence.

Why This Works

It works because correction walks while falsehood runs. Repetition breeds familiarity, and familiarity is often mistaken for truth.

Example 1

Contradictory stories about one event are released in a day; each audience keeps the version that flatters its prior view.

Example 2

As soon as one false claim is corrected, three new claims appear, forcing critics into endless reaction.